what needs to be done to make the equation visible on the webpageAfter you have inserted the LaTeX string into an HTML area, you will eventually save the page you are working on. For example, at the bottom of the page where I am typing now, there is a button labeled "Post to forum." After you save, the page will be fetched back into your browser, and you will see that the LaTeX has been converted to an image (if you decide to edit the page again, you will once again see the LaTeX).
The transformation from LaTeX to image (called "rendering") is done by the
TeX filter. Rendering is performed every time the page is fetched. You must make sure the filter is turned on (site administration -> Modules -> Filters -> TeX Notation). By default, it is not turned on.