Lesson

I think it would be possible by exporting the question and then importing into a lesson. Just been trying to do this with an essay containing a video clip and an instruction to describe what happens.
The reason I was trying to do this is the essay question in the lesson seems a bit more limited. In the Question bank there is a Response Template which allows me to enter key words. These key words appear in the answer field so the language students need to add connecting words and change the form to make a small essay. This does not appear possible in the Lesson Essay Question - whether you create in the lesson or import. Tried importing in both Gift and Moodle XML format - the Gift format lost the link to the video.
Looks like Lesson is not suitable for this type of activity.

Or use the very cool Embed questions filter - https://moodle.org/plugins/filter_embedquestion