We would like to know too
TBH, we need to ensure users define their country and time zone. There is a tour that we provide that shows people where the timezone field is, but I would like to ensure this is set on account sign up.
I suppose the downside here is that ANY country or timezone could be set and there is no simple way to ensure that these are correct for the user.
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Countries are important as this helps other internal teams manage users in their region.
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Time zones are important as this allows users to see appointment bookings at their correct time (albeit it is not simple to set an appointment in a specific time zone as it defaults to the system time zone.