I like the logo a lot Martin !
Abouth the shop, is there a discount for translators
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No serious, in springtime a have a congress with a lot of blackboard and smartschoollovers. In Belgium, the catholic schools are grouped together and that group offers blackboardaccounts on a "payment per account"-base I suggested them to use Moodle, for the good price, the flexibility and usability for young children, the ease of installation and hosting, the scalibility of the hardwarerequirements,... but they were not interested
I started the discussion already on their forum, but I will be happy to walk in a Moodle T-shirt on the yearly congress in may 
Will you use the new logo to replace the "made with moodle" -logo ? This one looks more like a logo for a tool to build educational envirements, and not just any content management system.