Hi Sandeep,
If you're targeting iOS devices, you don't need the JW Player. The examples from LongtailVideo simply add the standard HTML5 video tags as a fall back for when Flash Player isn't detected.
I suggest looking at the documentation for HTML5 video tags, which is very simple and only requires a couple of lines of HTML script, and if you want everyone else who has Flash Player to view the video normally, without having to worry about which video CODEC their web browsers support, I recommend using SWFObject 2.x for the Javascript exmbed code along with your chosen Flash video player (JW Player is a good choice and so is Flow Player). SWFObject also has a code wizzard that'll output an HTML + Javascript page for you: http://code.google.com/p/swfobject/
The Media Player for Moodle 1.9 handles all this for you already. The only extra thing you need to know for targeting all platforms is to encode your videos as MP4 (H.264 CODEC) because iOS supports that natively (without Flash) and Flash can handle MP4, H.264, as well.
I hope this helps!