F.U.D.

F.U.D.

by Don Schwartz -
Number of replies: 5
 
Fear
Uncertainty and
Doubt
 
It is amazing how fast and how powerfully FUD works.  The old IBM trick of announcing possible entry into a market or in our case the "potential" for future lawsuits caused by bureaucrats being suckered into approving a patent that the courts will surely throw out.  It doesn't matter!  Just the FUD creates a win for the FUDDER (fuddee?) and a loss for their competition (all of us).
 
Can't everyone stop discussing the patent and get this great board back to what it should be?  Don't let the fudders win.
 
That's just my 2 cents wink
 
Don Schwartz
Average of ratings: -
In reply to Don Schwartz

Re: F.U.D.

by Dan Stowell -
This is a great board, but the patent discussion is in no way harming us socially! The patent thread is but one of the many fun discussions happening right now. No reason to ask people to stop pursuing that particular topic...
In reply to Dan Stowell

Re: F.U.D.

by Don Schwartz -
I know, but I'm just ticked and enthralled by the power of FUD.  It would be nice to not help them win.
In reply to Don Schwartz

Re: F.U.D.

by David Delgado -
Don, there are facts like the patent that Blackboard has been granted or the way they sued Desire2Learn because of that patent. Thinks like that right now they are not going to go after Moodle do not make me feel better. Surely they will after they sue everyone else in the commercial e-learning market. Moodle is, right now, their closest competitor.

There are simple things we can do not to let them achieve their goals to become a monopoly in the e-learning market. Things like building together the History of Virtual Learning Environments to prove that the things in that patent were not invented by Blackboard, but were common things that were built by lots of other companies. We can also update the information about Blackboard at wikipedia and so on. Many of us have been working on that lately.

I think it IS an important thing to work on right now, and it is not a mere "Fear, Uncertainty and Doubt" thing, but a real hazard for the e-learning market.
In reply to Don Schwartz

Re: F.U.D.

by D.I. von Briesen -
One of the best things we can do is keep an open dialogue. I could very well see folks who are on the fence use these kinds of things to keep sitting on the fence, to keep what they have, or to not moodle.

I have one fellow here, who is a colleague, friend, and fellow program chair, but he hates moodle the way I hate blackboard- I think partially because I'm such an advocate. Because he's a marketing guy, everything for him is hyberbole, so he'll say things like "of those 10,000 moodle sites, half don't work or go anywhere" or "Sakai is the only one supported by all the big schools" or "Microsoft is buying blackboard" (waittaminute.....).

Anyway, people like that get the FUD around, and people listen to them and believe them. The only way to counteract that is to send out notifications like the D2L folks did - let em know we know, that we're not terribly worried about it, but we're not going to roll over - and also explain why the threat is not as big as some would have it.

Throw in a little fud their way (Blackboard founders have cashed out and retired, or are doing so now, they are losing money, their implementation is impossibly complicated ) in an informative fashion - and go from there.

Putting heads in the sand a'la an ostrich and pretending it's not happening is not a solution.

d.i.
In reply to D.I. von Briesen

Re: F.U.D.

by Michael Penney -
Saw this comment over on Michael Feldstein's blog:

What if BB wins this suit.
Then gets bought by Apollo Group (parent of U of Phoenix, ~8.9 Billion USD current market value)?