Using Google Analytics on Moodle

Using Google Analytics on Moodle

by Selma GÜZEL -
Number of replies: 6

Hi,

Where should I start to use Google Analytics on Moodle? 

Is the section below related with Google Analytics?


And how can I use this part?


Thank you.

Best,

Average of ratings: -
In reply to Selma GÜZEL

Re: Using Google Analytics on Moodle

by Randy Thornton -
Picture of Documentation writers
You should start by finding out about the legal issues of using it.

Use of Google Analytics is illegal in the EU because it violates user privacy under GDPR (sources: 1, 2, 3). If you have students from the EU, it is illegal to use it on them. If you have students in any country or location that has a national or local law on data privacy, you will need to find out whether you are violating the law by using it.

There are a number of privacy respecting analytics that are legal in the EU and other places, including Matomo, Plausible, Fathom, Simple Analytics, and others.
Average of ratings: Useful (1)
In reply to Randy Thornton

Ynt: Re: Using Google Analytics on Moodle

by Selma GÜZEL -
Really? I don't know Google Analytics for now and I am supposed to learn for Moodle. But of course, if there is an issue as this, we should look for the other tools like you suggest.

Is this part only about Google Analytics or what?
Thanks.


In reply to Selma GÜZEL

Re: Ynt: Re: Using Google Analytics on Moodle

by Randy Thornton -
Picture of Documentation writers
That screen shows part of the internal Moodle analytics engine, which you can learn about here in the documentation: https://docs.moodle.org/400/en/Analytics_quick_guide. This system is part of Moodle and works on the data inside of Moodle itself created by user activity: who uses what courses and what activities how often, and other things like that. It has a number of "models" already built in that you can use, but you can also build your own models if you want other types of analytics. It can send messages and notify you about things that are going on.

(You can also use the Event monitoring system to help with this too: https://docs.moodle.org/400/en/Event_monitoring and certain plugins as well such as the useful Re-engagement plugin: https://moodle.org/plugins/mod_reengagement as well as the internal "Statistics" pages: https://docs.moodle.org/400/en/Statistics.)

External analytics systems are basically web page analytics: who loads what page when and where and do what on it. They are designed to measure page usage and collect information about users. (and in the case of Google, sent that information to Google so they can sell it to advertisers.)

How useful each of those is depends on what your goal is, what you are trying to find out.
In reply to Randy Thornton

Ynt: Re: Ynt: Re: Using Google Analytics on Moodle

by Selma GÜZEL -
Thank you for your explainations.
In reply to Selma GÜZEL

Ynt: Using Google Analytics on Moodle

by Selma GÜZEL -
Isn't there anybody who suggests using Google Analytics on Moodle?
Thanks.
In reply to Selma GÜZEL

Re: Ynt: Using Google Analytics on Moodle

by Dominique Bauer -
Picture of Documentation writers Picture of Particularly helpful Moodlers Picture of Plugin developers

Hello Selma,

There are several analytics services available to get an idea of the traffic on your site. Some are free others paid, some complex others simple to use. I think Google Analytics is free but it seems a bit complicated to use.

It all depends on the information you are looking for. For example, if you have "Guest access" on your Moodle site and want to know the number and origin of visitors, and the pages visited, you can use for example Web-Stat (free or US$ 9.50 per month) or LuckyOrange (free or US$ 18 per month) which are easy to use. These services also have options to make data collection GDPR compliant.

There are many other companies that offer this kind of service (do a Google search smile) but the prices are often high.