I don't use Turnitin. From what I have heard the strength of the 'big' is the amount of the catalogue they check against. Turnitin is a) closed source b) a service. Not only they scrape the web and store everything they find, they in a special position that their customers entrust them work which is never intended for the web. That is a huge, not ethical, advantage they have. See https://en.wikipedia.org/wiki/Turnitin.
Talking of ethics, it reminded me the Christmas news: https://news.slashdot.org/story/20/12/24/204238/nyc-is-paying-2-million-for-anti-plagiarism-software-after-firing-teachers.
Talking of ethics, it reminded me the Christmas news: https://news.slashdot.org/story/20/12/24/204238/nyc-is-paying-2-million-for-anti-plagiarism-software-after-firing-teachers.