I've written a couple of posts on my blog with entirely my own views on misuse of the Moodle trademark. I hope this isn't too presumptuous. When writing the posts I had in mind people who treat Moodle as just a software application, so the writing style may seem a bit preachy.
http://turn-editing-on.blogspot.in/2016/02/why-misuse-of-moodle-trademark-is-ethical-problem.html
Comments are very welcome (here or on my blog), and I would be glad to amend what I've written.