yep - i love using ghost, but the idea of teaching tutors the syntax isn't something i'd relish.
are you using https://medium.com/ ?
It has similar ideas and is a really enjoyable way of creating content.
It was a difficult proposition for some of our tutors to let go of that "i'm making a digital/word document and need to style it myself" mentality.
Interestingly thats something none of our tutors have a problem with when writing a book or article where they expect a designer to do that work for them!
At sussex we basically did a medium/evernote and stripped all the crud while making their content look beautiful so editors didn't have to.